Free Web Services by Major Players – Could they be Exploiting their Dominant Position?

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Many free websites can be found around the internet. Some offer using simple software. Other medication is offering using computational and/or storage capacity within the lengthy term. Others provide the use of huge databases (like search engines like google). The offering of free websites is a very common practice around the internet planning to attract users, build recognition then sell products or ad space. There’s always a company goal behind any free offering.

Many web startups offer something of great interest and continue to discover the revenue model to monetize it. That happened also with the various search engines, which began building revenue once they offered PPC ads. Google has marketed a higher quantity of products for the exact purpose to lure users into installing google’s search toolbar which coupled with PPC represents its primary revenue source. E.g. Google Finance offers presently financial information without presenting ads. Google fully realizes that the lifetime value potential of every User is big, because of the relatively recent market cheap many users are youthful. Within the ongoing fight around the internet search engine industry, an additional rise in its dominant share of the market will discourage competition to help invest heavily.

However, there’s an increasing risk to possess major players exploit their dominant position.Whether AdSense publishers possess a Google (SERP) advantage is presently under discussion and speculation. Some assert that “AdSense publishers’ submissions are indexed and cached more often (with a Googlebot focused on Adsense). Of course this may be the situation, it might be related to an Adsense effort to supply more contextually relevant ads. Furthermore, getting spidered frequently doesn’t always mean a much better internet search engine ranking (additional factors like link recognition and relevance). The distributed nature and decentralised charge of the web, ought to be an issue discouraging the abuse of dominant positions. Ale Internet to self regulate ought to be protected.